tag:blogger.com,1999:blog-36544798355731247492012-02-16T18:45:01.149Zcultsock - communication studies, media studies, cultural studies by Mick Underwoodcultsock blog - resources for communication studies, cultural studies and media studies students in late school or early universityMick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.comBlogger51100tag:blogger.com,1999:blog-3654479835573124749.post-7491118331314576352010-07-16T12:26:00.004+01:002010-07-20T23:58:06.801+01:00Can content farms fill the gap?The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model by Dan Roth in Wired.
The Furore Over Content Farms by Jason Fry at Reinventing the Newsroom
Content Farms: Why Media, Blogs and Google Should be Worried by Richard MacManus at ReadWriteWeb
From Open Mics to Buzz Brokers: Why Content Farms are not all Created Equal by Tish Grier at Poynter Online
Helium Mick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.com0tag:blogger.com,1999:blog-3654479835573124749.post-12589222329609285332010-07-15T01:06:00.005+01:002010-10-15T16:59:00.621+01:00Can the citizen journalist fill the gap?If you've come here from the cultsock site, you'll be familiar with successive governments' attempts to ensure media diversity. Diversity continues to be seen as the requirement, in the words of one of the early post-war Royal Commisions on the Press, that
the number and variety of newspapers should be such that the Press as a whole gives an opportunity for all important points of view to be Mick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.com0tag:blogger.com,1999:blog-3654479835573124749.post-43913231256751733042010-07-13T13:08:00.002+01:002010-07-13T13:49:19.468+01:00Social media researchIn advertizing, marketing, brand building there's been plenty of buzz about the role of social media - Facebook, mySpace, twitter etc. - with agencies making extravagant claims for its effectiveness, notably that still understanding RoI to mean 'return on investment' is yesterday's thinking and that the shakers and movers of the networked society construe RoI as 'Return on Interaction' + 'Return Mick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.com0tag:blogger.com,1999:blog-3654479835573124749.post-46812109909305503702010-07-08T13:33:00.017+01:002010-10-15T17:00:09.880+01:00Up go the paywallsTry reading an online article from the latest edition of Time magazine and you're likely to find the following introduction:
The following is an abridged version of an article that appears in the July 12, 2010 print and iPad editions of TIME magazine.A lot of Time's web content remains free, but much of what appears in the print version (including virtually all of the letters to the editor) is Mick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.com0tag:blogger.com,1999:blog-3654479835573124749.post-59042070787699999782010-07-08T10:51:00.007+01:002010-10-15T17:00:47.016+01:00Copycat shootings?In today's Independent Johann Hari raises the question "Did the media help to pull the trigger?" in relation to the current spate of shootings by Raoul Moat in Northumbria, following closely upon the random killings by Derrick Bird in Cumbria. That intense media coverage of such events may lead others to carry out similar actions (the so-called 'copycat' or 'contagion' theory) has Mick Underwoodhttp://www.blogger.com/profile/17920335242361613312noreply@blogger.com0